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商品編號： 9-798-094 出版日期： 1998/06/18 作者姓名： Yoffie, David B.;Kwak, Mary 商品類別： Other 商品規格： 20p 再版日期： 2001/01/22 地域： United States 產業： Software publishing 個案年度： 1994 - 1998
商品敘述：
Analyzes the competition between Netscape and Microsoft in the market for Web browsers and related products. Despite its first mover advantage, Netscape sees its market share fall once Microsoft becomes ""hard-core"" about the Internet. By the spring of 1998, the future of both companies is on the line.
涵蓋領域：
Competitive advantage;Growth strategy;Technology;Innovation;Internet;Web-based technologies;Information technology;Supply & demand;Competition
相關資料：
Case Teaching Note, (5-700-046), 7p, by Mary Kwak
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